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Web and Social Media
Web and social media have served as an outlet to voice my opinions and to inform and interest the student body. I have strived along with the rest of my team to produce diverse content both on social media and web.
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I dedicate time to online stories and realize the opportunities that I get from web as opposed to print. Through web I have been able to incorporate more interesting way to organize photos, incorporate quizzes, and other interactive elements to capture the student body. I have been apart of various live stories which have been posted on on our website and have contributed to a total of 23 website stories and projects. Engaging our audience is very important. Our staff prioritized print in the past seeing as it meant getting your story or work in paper copy and not just having it online. My co Editor-in-Chief and I had to brainstorm this year to ensure that we could get people excited for web. We discussed the importance of reaching our audience through online and how they could use multimedia elements, infographics, and podcasts, something we aimed to do.
This year on our staff, I have aimed to emphasize the importance of alternative formats for website content and the alternative types of stories. We have incorporate immersive formats on our websites, photo galleries, immersive half story template and polls. Right now we have received 12 Best of SNO badges and our goal is to meet 15 by the end of the year. We have made pushes to also increase the interactivity on our website, by adding crosswords and consistent items like photo of the week which update all the time. In past years the staff has fallen into the cycle of prioritizing print over web. This is due to the print story being something tangible compared to a web story. This year, my co-Editor-in-Chief and Managing Editors decided to stagger print and web so they are able to give their full attention to one. We have also had in class presentations which review the elements that staffers can include.
Social media is a strong source to get our viewers to continue onto our website. Besides creating promotional posts to go along with out stories, report on recent happenings, and also do the rotational calendar our staff has set in place. It is critical for post to be diverse, so this year as Editor-in-Chief, I stepped away from creating content as often and instead emphasizing the importance of creating more graphic-based posts and reviewing our rotational calendar alongside our Social Media Editor. This is meant to assign staffers to content focused on the student body.
Recently our staff has created an initiative to get to 2,500 followers by the middle of February. My co-Editor-in-Chief and I tried to motivate the class by saying that if we reach our goal we will have donuts at our next meeting. In order to stress how this challenge is very doable we told them that each staffer has to get 5 in order to reach our goal. This has pushed staffers to explore talking to those they know and promoting The Muse.
Our Social Media Editor has done a great job of constantly updating the staff on our progress on the challenge and creating social media analytics to let our staff know about how many people interact with our posts and how many people go on to read our stories.
I have also worked closely with my Social Media Editor to update our Facebook which had been inactive for the past few years and to create a LinkedIn. The facebook allows us to connect with parents of students and other adults since they are typically the ones utilizing this form of social media. The LinkedIn allows us to connect with alumni. Since our LinkedIn is fairly new, I emphasize the importance of trying to get their family and friends to join and creating incentives for the staff.
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